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PROMOTIONAL OPPORTUNITIES:
Maximize your company's visibility by becoming the title, race or acitivity sponsor at one of the DC Metro area's leading marketing events - The Virginia Gold Cup Races. With the Spring event attracting over 50,000 spectators, your company's brand is sure to reach your key audience.
"The Virginia Gold Cup is a one-of-a-kind event and terrific forum for developing and enhancing business relationships. We have entertained clients and guests at the event for four straight years and have been so pleased with the visibility and general return on our investment that this is our second year as an official race sponsor," commented Denis McFarlane, Chief Executive Officer of Infinitive, a Northern Virginia based management consultancy
TITLE SPONSOR benefits include: (Title Sponsor for 2010 Virginia Gold Cup is Galen Capital Corp.)
*Naming rights as the presenter of the Virginia or International Gold Cup Races
*Title of the feature race
*Most prominent signage onsite
*Public address announcements
*Category or product exclusivity
*Race Program advertising
*Closed circuit TV advertising
*Jumbotron Advertising
*Product display(s) and sampling onsite
*Most prominent inclusion in pre-race media buys and coverage
*Logo placement on event collateral pieces
*largest hospitality package which includes a 40 x 60 tent leading off Sponsor
Row on Members Hill overlooking the course and
*customization to meet to Title Sponsor's marketing goals.
* Title of a one race on the card
* Trophy presentation
* Public address announcements
* Highly visible on-site signage
* Category or product exclusivity
* Race Program advertising
* Closed circuit TV advertising
* Jumbotron Advertising
* Inclusion in pre-race media buys
* Logo placement on event collateral pieces and
* large hospitality package on Members Hill overlooking the course.
Please contact Diane Jones, Executive Director (diane@vagoldcup.com) or call 540-347-2612 for more information.
If race sponsorship is not possible, an Activity Sponsorship opportunity might meet your company's marketing goals without breaking the budget. Each Activity Sponsorship is concentrated on one element of the race day. All Activity Sponsorship packages include onsite promotion and hospitality benefits.
Activity Sponsorship opportunities include the following:
* Jumbotrons and Close Circuit TV
* Cake Walk Contest presented by Virginia Lottery for 2010 Virginia Gold Cup
* Jack Russell Terrier Races
* Junior Field Master Virginia Gold Cup presented by Watson Wyatt Worldwide for 2010 Virginia Gold Cup
* Tailgate Contest presented by Goodstone Inn and Estate for 2010 Virginia Gold Cup
* Chairman's Box and Horsemen's Enclosure
* Stable Hospitality Tent
* "What to Wear" section of the website presented by Persnickety Palm for the 2010 Virginia Gold Cup
* Tent Contest (Members Hill and The North and South Rails)
* Official Bus Trip
* Official Timer and
* Hat Contest.
Please contact Barbara Shannon, Guest Relations at (barbara@vagoldcup.com) or call 540.347.2612 for more information.
ADVERTISE
Advertise in the Official Race Program to increase awareness of your company's products and services. Over 12000 spectators purchase the Official Race Program of the Virginia Gold Cup.
Please contact Jennifer Sutherland at (jennifer@vagoldcup.com) or call 540.347.2612 for more information.
>>Click here for a printable Advertising order form
>>Click here for ad file upload instructions
VENDORS
Showcase your products or services with a marketing or retail tent at the Virginia Gold Cup Races. We have the consumer demographics you've been looking for. Over 38% of Gold Cup attendees earn more than $150,000 annually. 50,000 + people attend the Virginia Gold Cup in May. Capture the attention of your clientele in the style and ambiance provided only at this event.
Marketing and retail tents are available in the Members Hill enclosure and in the General Admission areas on the North and South racecourse rails.
MEMBERS HILL VENDOR TENT
Price: $800
Includes a 12’ X 12’ Tent for Business Marketing or Retail Sales on exclusive Members Hill, one 8’ table and two chairs. Tickets include two Service Car Passes , one specific for Members Hill and a Service pass, and four vendor ribbons.
NORTH OR SOUTH SIDE VENDOR TENT
Price: $650
Includes a 15' x 15' Tent for Business Marketing or Retail Sales on North or South side, one 8' table and two chairs. Tickets include two Service Car parking passes specific for either North or South and four vendor ribbons.
 Please contact Jennifer Sutherland at (jennifer@vagoldcup.com) or call
540.347.2612 for more information about marketing your company with a vendor tent at the Virginia Gold Cup.
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